Execute with Key Metrics in Mind
Once you’ve created an SMM plan and started posting content, it’s important not just for success but also for measuring success that you have key metrics in mind at all times—things like engagement rate, click-through rate, and number of new followers gained over time. If these numbers aren’t on the rise then something isn’t working!
Analyze Data Regularly and Make Adjustments as Needed
One last thing: don’t let yourself get too comfortable with what’s already working well! It’s important not only to analyze data regularly (at least once per week) but also make adjustments.